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New York born-and-raised Event Planner, Alli Reff, has worked with clients throughout the NY metropolitan area. Alli is known for thoughtfully curating events inspired by the client and their story. Drawing inspiration from her own experience, travels, and lifestyle Alli brings together her client’s visions and provides them with the event experience they have been yearning for.  She believes even the smallest detail can make the largest impact. Alli’s excitement for interiors developed in 2014 while renovating and going on to build her own homes in New Jersey. She discovered that being surrounded by the right things in your daily space can bring an elevated sense of happiness and a feeling of overall wellness to one’s everyday life.

Born in south Texas, Paige Koff’s love for travel and fashion started at a young age. She has lived all over the country including New Orleans, Oklahoma City, Chicago, and Miami Beach before settling in Westfield, NJ. Paige attended school for Fashion Marketing and went onto work for some of the world’s most desirable stores and brands such as Alice and Olivia, Dolce and Gabbana, Neiman Marcus and Bloomingdales. Paige opened her first business, PKLifestyling, in 2017. PKLifestyling offered full interior design services, event design, and styling services. Paige loves to see her client's visions come to life. Her innovative and creative character shines through in every project Paige completes. 

Their passions paired with their creative enthusiasm caused these two entrepreneurs to create The Life by alli and paige. They describe their store as their own personal sanctuary and invite you to come experience The Life with them.